Job Type: Full time, Salaried
Wage: $70,000-$160,000/yr.
Location: Buena Vista, CO.
Job Description:
Fading West exists to build thriving and connected communities by reimagining the construction industry. Our vision is to eliminate the housing crisis for the workforce and the communities they serve. Our mission is to create attainable, high-quality, architecturally interesting, diverse communities for the workforce. To accomplish this, we fully integrate design, development, manufacturing, and construction in a single LEAN value stream.
POSITION SUMMARY
The Marketing Manager brings unique value to Fading West by developing strategies to effectively tell its story and to promote the Fading West brand across all its divisions and projects. This individual will also ensure that we have a cohesive branding message and marketing collateral for all divisions of Fading West.
Manage all FWD social media accounts including creation, strategy and content. Choose and direct creative partners/subcontractors to manage social media accounts where applicable.
Manage all FWD websites including creation, content and updates.
Coordinate email marketing campaigns. Manage email database and work with FWD divisions to devise strategy, content and execution of email campaigns to accomplish divisional goals.
Support FWD with graphic design, presentations and copywriting.
Use photography and video to support FWD in telling its story and in its sales strategy.
Serve as the liaison to creative partners and subcontractors.
Manage the FWD brand and create brand consistency across all FWD projects and divisions
Develop strategies for promoting FWD and its divisions surrounding significant milestones, new development projects and other stories of interest.
Work with the FWD team to put on promotional events. Lead the coordination of advertising, hosting and executing the events
Serve as liaison to media for events
Assist FWD team with recruiting staff members through advertising, job fair events and fostering strategic relationships.
Manage all FWD marketing initiatives regardless of divisions.
Lead marketing and promotional efforts to launch new FWD projects including web/social presence, branding, sales strategies and storytelling.
Work closely with divisions to set quarterly marketing goals and plans.
Work closely with team leads to create content for print/ digital marketing.
Creation of branded marketing materials that can be distributed.
(With collaboration and approval from leaders) order, print, ship branded mateiral for distribution and display
Content created during time of employment will then become sole property of Fading West Development.
Qualifications
Fading West Development LLC and all its wholly owned subsidiaries
are equal opportunity employers
**Disclaimer: The duties and responsibilities described above are not a comprehensive list and additional tasks may be assigned to the employee, time to time; the scope of the job may change as necessitated by business demands. Click “View Application” below for more detail on this specific job.